The Solactive-ProShares Bricks and Mortar Retail Store Index seeks to measure the performance of publicly traded bricks-and-mortar retail companies that rely principally on in-store sales.
The rise of e-commerce is one of the most disruptive trends in the U.S. economy, and it's fundamentally reshaping U.S. retail.
Traditional/legacy retailers that rely on in-store sales are most vulnerable.
This consequential shift has implications far beyond these individual companies - for our economy, jobs and public policy. Yet, it's been hard to quantify or measure. Until now.
The Solactive-ProShares Bricks and Mortar Retail Store Index seeks to track the combined performance of this basket of retail companies and will, for the first time, provide a snapshot of how the market views the health of these retailers.
The Index is composed of the leading names in the U.S. retail sector that get a majority of their retail revenue from in-store sales.
These retailers are most vulnerable to the disruptive growth of online retail broadly and Amazon specifically given their reliance on sales at physical store locations and the over-abundance of store space.
By tracking the performance of these companies, the Index gives investors, corporate decision-makers, policymakers and other market observers a new tool to track the reshaping of the U.S. retail sector in real-time.